{"id":3,"date":"2024-10-12T09:13:15","date_gmt":"2024-10-12T09:13:15","guid":{"rendered":"https:\/\/germax-webdesign.de\/projects\/deseka\/?page_id=3"},"modified":"2025-05-26T16:04:36","modified_gmt":"2025-05-26T16:04:36","slug":"ip-pr","status":"publish","type":"page","link":"https:\/\/www.deseka.de\/cz\/ip-pr\/","title":{"rendered":"Kontakty a GDPR"},"content":{"rendered":"<h2 class=\"wp-block-heading\"><strong>Kontakty (Impressum)<\/strong><\/h2>\n\n\n\n<p>Provozovatel webov\u00fdch str\u00e1nek:<br>Dr. Gernot Halbleib<br>N\u011bmeck\u00e9 servisn\u00ed centrum pro propl\u00e1cen\u00ed kartel\u016f<br>Chausseestra\u00dfe 104<br>10115 Berlin<br>Deutschland<\/p>\n\n\n\n<p>Kontakty:<br>service@deseka.de<br>+49 30 &#8211; 921 000 46<br>VAT ID: DE281156337<\/p>\n\n\n\n<h1 class=\"wp-block-heading\"><strong>Prohl\u00e1\u0161en\u00ed o ochran\u011b osobn\u00edch \u00fadaj\u016f<\/strong><\/h1>\n\n\n\n<h2 class=\"wp-block-heading\">1. Ochrana osobn\u00edch \u00fadaj\u016f v kostce<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Obecn\u00e9 informace<\/h3>\n\n\n\n<p>\n        N\u00e1sleduj\u00edc\u00ed informace poskytuj\u00ed jednoduch\u00fd p\u0159ehled o tom, co se stane s va\u0161imi osobn\u00edmi \u00fadaji, kdy\u017e nav\u0161t\u00edv\u00edte tuto webovou str\u00e1nku. Osobn\u00ed \u00fadaje jsou v\u0161echny \u00fadaje, pomoc\u00ed kter\u00fdch m\u016f\u017eete b\u00fdt osobn\u011b identifikov\u00e1ni. Podrobn\u00e9 informace o ochran\u011b osobn\u00edch \u00fadaj\u016f naleznete v na\u0161em prohl\u00e1\u0161en\u00ed o ochran\u011b osobn\u00edch \u00fadaj\u016f uveden\u00e9m pod t\u00edmto textem.\n    <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Shroma\u017e\u010fov\u00e1n\u00ed \u00fadaj\u016f na t\u00e9to webov\u00e9 str\u00e1nce<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\">Kdo je zodpov\u011bdn\u00fd za shroma\u017e\u010fov\u00e1n\u00ed \u00fadaj\u016f na t\u00e9to webov\u00e9 str\u00e1nce?<\/h4>\n\n\n\n<p>\n        Zpracov\u00e1n\u00ed \u00fadaj\u016f na t\u00e9to webov\u00e9 str\u00e1nce prov\u00e1d\u00ed provozovatel webov\u00e9 str\u00e1nky. Jeho kontaktn\u00ed \u00fadaje naleznete v \u010d\u00e1sti \u201eUpozorn\u011bn\u00ed o odpov\u011bdn\u00e9m subjektu\u201c v tomto prohl\u00e1\u0161en\u00ed o ochran\u011b osobn\u00edch \u00fadaj\u016f.\n    <\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Jak shroma\u017e\u010fujeme va\u0161e \u00fadaje?<\/h4>\n\n\n\n<p>\n        Va\u0161e \u00fadaje jsou shroma\u017e\u010fov\u00e1ny jednak t\u00edm, \u017ee n\u00e1m je sd\u011bl\u00edte. M\u016f\u017ee se jednat nap\u0159\u00edklad o \u00fadaje, kter\u00e9 zad\u00e1te do kontaktn\u00edho formul\u00e1\u0159e.\n    <\/p>\n\n\n\n<p>\n        Dal\u0161\u00ed \u00fadaje jsou shroma\u017e\u010fov\u00e1ny automaticky nebo po va\u0161em souhlasu p\u0159i n\u00e1v\u0161t\u011bv\u011b webov\u00fdch str\u00e1nek na\u0161imi IT syst\u00e9my. Jedn\u00e1 se p\u0159edev\u0161\u00edm o technick\u00e9 \u00fadaje (nap\u0159. internetov\u00fd prohl\u00ed\u017ee\u010d, opera\u010dn\u00ed syst\u00e9m nebo \u010das zobrazen\u00ed str\u00e1nky). Shroma\u017e\u010fov\u00e1n\u00ed t\u011bchto \u00fadaj\u016f prob\u00edh\u00e1 automaticky, jakmile vstoup\u00edte na tyto webov\u00e9 str\u00e1nky.\n    <\/p>\n\n\n\n<h4 class=\"wp-block-heading\">K \u010demu pou\u017e\u00edv\u00e1me va\u0161e \u00fadaje?<\/h4>\n\n\n\n<p>\u010c\u00e1st \u00fadaj\u016f se shroma\u017e\u010fuje za \u00fa\u010delem zaji\u0161t\u011bn\u00ed bezchybn\u00e9ho fungov\u00e1n\u00ed webov\u00fdch str\u00e1nek. Ostatn\u00ed \u00fadaje mohou b\u00fdt pou\u017eity k anal\u00fdze va\u0161eho u\u017eivatelsk\u00e9ho chov\u00e1n\u00ed.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Jak\u00e1 m\u00e1te pr\u00e1va ohledn\u011b sv\u00fdch \u00fadaj\u016f?<\/h4>\n\n\n\n<p>\n        M\u00e1te kdykoli pr\u00e1vo na bezplatn\u00e9 informace o p\u016fvodu, p\u0159\u00edjemci a \u00fa\u010delu va\u0161ich ulo\u017een\u00fdch osobn\u00edch \u00fadaj\u016f. \n        M\u00e1te tak\u00e9 pr\u00e1vo po\u017eadovat opravu nebo vymaz\u00e1n\u00ed t\u011bchto \u00fadaj\u016f. Pokud jste ud\u011blili souhlas se zpracov\u00e1n\u00edm \u00fadaj\u016f, m\u016f\u017eete tento souhlas kdykoli pro budoucnost odvolat. \n        Krom\u011b toho m\u00e1te za ur\u010dit\u00fdch okolnost\u00ed pr\u00e1vo po\u017eadovat omezen\u00ed zpracov\u00e1n\u00ed va\u0161ich osobn\u00edch \u00fadaj\u016f. D\u00e1le m\u00e1te pr\u00e1vo podat st\u00ed\u017enost u p\u0159\u00edslu\u0161n\u00e9ho dozorov\u00e9ho \u00fa\u0159adu.\n    <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Analytick\u00e9 n\u00e1stroje a n\u00e1stroje t\u0159et\u00edch stran<\/h3>\n\n\n\n<p>\n        P\u0159i n\u00e1v\u0161t\u011bv\u011b t\u00e9to webov\u00e9 str\u00e1nky m\u016f\u017ee b\u00fdt va\u0161e chov\u00e1n\u00ed p\u0159i surfov\u00e1n\u00ed statisticky vyhodnoceno. K tomu se pou\u017e\u00edvaj\u00ed p\u0159edev\u0161\u00edm tzv. analytick\u00e9 programy.\n    <\/p>\n\n\n\n<p>Podrobn\u00e9 informace o t\u011bchto analytick\u00fdch programech naleznete v n\u00e1sleduj\u00edc\u00edm prohl\u00e1\u0161en\u00ed o ochran\u011b osobn\u00edch \u00fadaj\u016f.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">2. Hosting<\/h2>\n\n\n\n<p>Obsah na\u0161ich webov\u00fdch str\u00e1nek hostujeme u n\u00e1sleduj\u00edc\u00edho poskytovatele:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">IONOS<\/h3>\n\n\n\n<p>\n        Poskytovatelem je spole\u010dnost IONOS SE, Elgendorfer Str. 57, 56410 Montabaur (d\u00e1le jen \u201eIONOS\u201c). P\u0159i n\u00e1v\u0161t\u011bv\u011b na\u0161ich webov\u00fdch str\u00e1nek zaznamen\u00e1v\u00e1 spole\u010dnost IONOS r\u016fzn\u00e9 soubory protokolu, v\u010detn\u011b va\u0161ich IP adres. \nPodrobnosti naleznete v prohl\u00e1\u0161en\u00ed o ochran\u011b osobn\u00edch \u00fadaj\u016f spole\u010dnosti IONOS: <a href=\"https:\/\/www.ionos.de\/terms-gtc\/terms-privacy\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/www.ionos.de\/terms-gtc\/terms-privacy<\/a>.\n    <\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Zpracov\u00e1n\u00ed zak\u00e1zek<\/h4>\n\n\n\n<p>\n        Uzav\u0159eli jsme smlouvu o zpracov\u00e1n\u00ed zak\u00e1zky (AVV) pro vyu\u017e\u00edv\u00e1n\u00ed v\u00fd\u0161e uveden\u00e9 slu\u017eby. Jedn\u00e1 se o smlouvu p\u0159edepsanou z\u00e1konem o ochran\u011b osobn\u00edch \u00fadaj\u016f, kter\u00e1 zaru\u010duje, \u017ee osobn\u00ed \u00fadaje n\u00e1v\u0161t\u011bvn\u00edk\u016f na\u0161ich webov\u00fdch str\u00e1nek budou zpracov\u00e1v\u00e1ny pouze podle na\u0161ich pokyn\u016f a v souladu s GDPR.\n    <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Cloudflare<\/h3>\n\n\n\n<p>K zv\u00fd\u0161en\u00ed bezpe\u010dnosti a rychlosti dod\u00e1v\u00e1n\u00ed obsahu na\u0161\u00ed webov\u00e9 str\u00e1nky vyu\u017e\u00edv\u00e1me s\u00ed\u0165 Content Delivery Network (CDN) spole\u010dnosti Cloudflare Germany GmbH, Rosental 7, c\/o Mindspace, 80331 Mnichov, N\u011bmecko (Cloudflare). To odpov\u00edd\u00e1 na\u0161emu opr\u00e1vn\u011bn\u00e9mu z\u00e1jmu (\u010dl. 6 odst. 1 p\u00edsm. f) GDPR). CDN je s\u00ed\u0165 server\u016f rozm\u00edst\u011bn\u00fdch po cel\u00e9m sv\u011bt\u011b, kter\u00e1 je schopna optimalizovat doru\u010dov\u00e1n\u00ed obsahu u\u017eivatel\u016fm webov\u00fdch str\u00e1nek. Za t\u00edmto \u00fa\u010delem mohou b\u00fdt osobn\u00ed \u00fadaje zpracov\u00e1v\u00e1ny v logov\u00fdch souborech serveru Cloudflare. Srovnejte pros\u00edm informace v \u010d\u00e1sti \u201eHosting\u201c.<\/p>\n\n\n\n<p>Cloudflare je p\u0159\u00edjemcem va\u0161ich osobn\u00edch \u00fadaj\u016f a p\u016fsob\u00ed jako n\u00e1\u0161 zpracovatel \u00fadaj\u016f. To odpov\u00edd\u00e1 na\u0161emu opr\u00e1vn\u011bn\u00e9mu z\u00e1jmu ve smyslu \u010dl. 6 odst. 1 v\u011bty 1 p\u00edsm. f) GDPR, abychom sami neprovozovali s\u00ed\u0165 pro doru\u010dov\u00e1n\u00ed obsahu.<\/p>\n\n\n\n<p>M\u00e1te pr\u00e1vo vzn\u00e9st n\u00e1mitku proti zpracov\u00e1n\u00ed. \u00dasp\u011b\u0161nost n\u00e1mitky se posuzuje na z\u00e1klad\u011b vyv\u00e1\u017een\u00ed z\u00e1jm\u016f.<\/p>\n\n\n\n<p>Zpracov\u00e1n\u00ed \u00fadaj\u016f uveden\u00fdch v t\u00e9to \u010d\u00e1sti nen\u00ed vy\u017eadov\u00e1no ani z\u00e1konem, ani smlouvou. Bez tohoto zpracov\u00e1n\u00ed nen\u00ed funk\u010dnost webov\u00fdch str\u00e1nek zaru\u010dena.<\/p>\n\n\n\n<p>Va\u0161e osobn\u00ed \u00fadaje budou spole\u010dnost\u00ed Cloudflare uchov\u00e1v\u00e1ny po dobu nezbytnou pro v\u00fd\u0161e uveden\u00e9 \u00fa\u010dely.<\/p>\n\n\n\n<p>Spole\u010dnost Cloudflare zavedla opat\u0159en\u00ed pro zaji\u0161t\u011bn\u00ed souladu s p\u0159edpisy p\u0159i mezin\u00e1rodn\u00edm p\u0159enosu \u00fadaj\u016f. Tato opat\u0159en\u00ed se vztahuj\u00ed na v\u0161echny glob\u00e1ln\u00ed aktivity, p\u0159i nich\u017e spole\u010dnost Cloudflare zpracov\u00e1v\u00e1 osobn\u00ed \u00fadaje fyzick\u00fdch osob v EU. Tato opat\u0159en\u00ed vych\u00e1zej\u00ed ze standardn\u00edch smluvn\u00edch dolo\u017eek EU (SCC). Dal\u0161\u00ed informace jsou k dispozici na adrese: <a href=\"https:\/\/www.cloudflare.com\/cloudflare_customer_SCCs-German.pdf\" target=\"_blank\" rel=\"noopener noreferrer\"> https:\/\/www.cloudflare.com\/cloudflare_customer_SCCs-German.pdf<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">3. Obecn\u00e9 pokyny a povinn\u00e9 informace<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Ochrana osobn\u00edch \u00fadaj\u016f<\/h3>\n\n\n\n<p>\n        Provozovatel\u00e9 t\u011bchto str\u00e1nek berou ochranu va\u0161ich osobn\u00edch \u00fadaj\u016f velmi v\u00e1\u017en\u011b. S va\u0161imi osobn\u00edmi \u00fadaji zach\u00e1z\u00edme d\u016fv\u011brn\u011b a v souladu se z\u00e1konn\u00fdmi p\u0159edpisy o ochran\u011b osobn\u00edch \u00fadaj\u016f a t\u00edmto prohl\u00e1\u0161en\u00edm o ochran\u011b osobn\u00edch \u00fadaj\u016f.\n    <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Upozorn\u011bn\u00ed t\u00fdkaj\u00edc\u00ed se odpov\u011bdn\u00e9ho org\u00e1nu<\/h3>\n\n\n\n<p>\n        Za zpracov\u00e1n\u00ed \u00fadaj\u016f na t\u00e9to webov\u00e9 str\u00e1nce odpov\u00edd\u00e1:\n    <\/p>\n\n\n\n<p>\n        Dr. Gernot Halbleib<br>\n        N\u011bmeck\u00e9 servisn\u00ed centrum pro propl\u00e1cen\u00ed kartel\u016f<br>\n        Chausseestra\u00dfe 104<br>\n        10115 Berlin<br>\n        Telefon: +49 30 &#8211; 5490 8787<br>\n        E-Mail: service@deseka.de\n    <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Doba uchov\u00e1v\u00e1n\u00ed<\/h3>\n\n\n\n<p>\n        Pokud v tomto prohl\u00e1\u0161en\u00ed o ochran\u011b osobn\u00edch \u00fadaj\u016f nen\u00ed uvedena konkr\u00e9tn\u011bj\u0161\u00ed doba uchov\u00e1v\u00e1n\u00ed, va\u0161e osobn\u00ed \u00fadaje u n\u00e1s z\u016fstanou ulo\u017eeny, dokud pomine \u00fa\u010del zpracov\u00e1n\u00ed \u00fadaj\u016f. \n        Pokud uplatn\u00edte opr\u00e1vn\u011bnou \u017e\u00e1dost o v\u00fdmaz nebo odvol\u00e1te souhlas se zpracov\u00e1n\u00edm \u00fadaj\u016f, budou va\u0161e \u00fadaje vymaz\u00e1ny, \n        pokud nem\u00e1me jin\u00e9 z\u00e1konn\u00e9 d\u016fvody pro uchov\u00e1v\u00e1n\u00ed va\u0161ich osobn\u00edch \u00fadaj\u016f (nap\u0159. lh\u016fty pro uchov\u00e1v\u00e1n\u00ed podle da\u0148ov\u00e9ho nebo obchodn\u00edho pr\u00e1va); v posledn\u011b uveden\u00e9m p\u0159\u00edpad\u011b dojde k v\u00fdmazu po z\u00e1niku t\u011bchto d\u016fvod\u016f.\n    <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">4. Shroma\u017e\u010fov\u00e1n\u00ed \u00fadaj\u016f na t\u00e9to webov\u00e9 str\u00e1nce<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Cookies<\/h3>\n\n\n\n<p>\n        Na\u0161e internetov\u00e9 str\u00e1nky pou\u017e\u00edvaj\u00ed tzv. \u201ecookies\u201c. Cookies jsou mal\u00e9 datov\u00e9 soubory, kter\u00e9 na va\u0161em za\u0159\u00edzen\u00ed nezp\u016fsobuj\u00ed \u017e\u00e1dn\u00e9 \u0161kody. \n        Jsou ulo\u017eeny na va\u0161em za\u0159\u00edzen\u00ed bu\u010f do\u010dasn\u011b po dobu trv\u00e1n\u00ed relace (rela\u010dn\u00ed cookies), nebo trvale (trval\u00e9 cookies). \n        Rela\u010dn\u00ed cookies se po skon\u010den\u00ed va\u0161\u00ed n\u00e1v\u0161t\u011bvy automaticky sma\u017eou. Trval\u00e9 soubory cookie z\u016fst\u00e1vaj\u00ed ulo\u017eeny na va\u0161em koncov\u00e9m za\u0159\u00edzen\u00ed, dokud je sami neodstran\u00edte nebo dokud nedojde k jejich automatick\u00e9mu odstran\u011bn\u00ed prost\u0159ednictv\u00edm va\u0161eho webov\u00e9ho prohl\u00ed\u017ee\u010de.\n    <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Soubory protokolu serveru<\/h3>\n\n\n\n<p>Provozovatel str\u00e1nek automaticky shroma\u017e\u010fuje a ukl\u00e1d\u00e1 informace v takzvan\u00fdch souborech protokolu serveru, kter\u00e9 n\u00e1m v\u00e1\u0161 prohl\u00ed\u017ee\u010d automaticky p\u0159ed\u00e1v\u00e1. Jedn\u00e1 se o:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Typ a verze prohl\u00ed\u017ee\u010de<\/li>\n\n\n\n<li>Pou\u017e\u00edvan\u00fd opera\u010dn\u00ed syst\u00e9m<\/li>\n\n\n\n<li>Referrer URL<\/li>\n\n\n\n<li>N\u00e1zev hostitele p\u0159\u00edstupov\u00e9ho po\u010d\u00edta\u010de<\/li>\n\n\n\n<li>\u010cas serverov\u00e9ho dotazu<\/li>\n\n\n\n<li>IP adresa<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Kontaktn\u00ed formul\u00e1\u0159<\/h3>\n\n\n\n<p>\n        Pokud n\u00e1m za\u0161lete dotaz prost\u0159ednictv\u00edm kontaktn\u00edho formul\u00e1\u0159e, va\u0161e \u00fadaje z dotazov\u00e9ho formul\u00e1\u0159e v\u010detn\u011b kontaktn\u00edch \u00fadaj\u016f, kter\u00e9 jste tam uvedli, budou \n        ulo\u017eeny za \u00fa\u010delem zpracov\u00e1n\u00ed dotazu a pro p\u0159\u00edpad n\u00e1sledn\u00fdch dotaz\u016f. Tyto \u00fadaje nebudeme bez va\u0161eho souhlasu p\u0159ed\u00e1vat d\u00e1l.\n    <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">5. N\u00e1stroje pro anal\u00fdzu a reklama<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">IONOS WebAnalytics<\/h3>\n\n\n\n<p>\n        Tato webov\u00e1 str\u00e1nka vyu\u017e\u00edv\u00e1 analytick\u00e9 slu\u017eby IONOS WebAnalytics (d\u00e1le jen \u201eIONOS\u201c). Poskytovatelem je spole\u010dnost 1&amp;1 IONOS SE, Elgendorfer Stra\u00dfe 57, D \u2013 56410 Montabaur.\n        V r\u00e1mci anal\u00fdz pomoc\u00ed IONOS lze analyzovat mimo jin\u00e9 po\u010det a chov\u00e1n\u00ed n\u00e1v\u0161t\u011bvn\u00edk\u016f (nap\u0159. po\u010det zobrazen\u00ed str\u00e1nek, d\u00e9lka n\u00e1v\u0161t\u011bvy webov\u00e9 str\u00e1nky, m\u00edra okam\u017eit\u00e9ho opu\u0161t\u011bn\u00ed str\u00e1nky), \n        zdroje n\u00e1v\u0161t\u011bvn\u00edk\u016f (tj. ze kter\u00e9 str\u00e1nky n\u00e1v\u0161t\u011bvn\u00edk p\u0159ich\u00e1z\u00ed), um\u00edst\u011bn\u00ed n\u00e1v\u0161t\u011bvn\u00edk\u016f a technick\u00e9 \u00fadaje (verze prohl\u00ed\u017ee\u010de a opera\u010dn\u00edho syst\u00e9mu). \n    <\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Zpracov\u00e1n\u00ed zak\u00e1zek<\/h4>\n\n\n\n<p>Uzav\u0159eli jsme smlouvu o zpracov\u00e1n\u00ed zak\u00e1zky (AVV) pro vyu\u017e\u00edv\u00e1n\u00ed v\u00fd\u0161e uveden\u00e9 slu\u017eby.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Google Analytics 4<\/h3>\n\n\n\n<p>Pokud jste ud\u011blili sv\u016fj souhlas, bude na t\u00e9to webov\u00e9 str\u00e1nce pou\u017e\u00edv\u00e1na slu\u017eba Google Analytics 4, webov\u00e1 analytick\u00e1 slu\u017eba spole\u010dnosti Google LLC. Odpov\u011bdn\u00fdm subjektem pro u\u017eivatele v EU\/EHP a \u0160v\u00fdcarsku je spole\u010dnost Google Ireland Limited, Google Building Gordon House, 4 Barrow St, Dublin, D04 E5W5, Irsko (\u201eGoogle\u201c).<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Povaha a \u00fa\u010del zpracov\u00e1n\u00ed<\/h2>\n\n\n\n<p>Google Analytics pou\u017e\u00edv\u00e1 soubory cookie, kter\u00e9 umo\u017e\u0148uj\u00ed anal\u00fdzu va\u0161eho pou\u017e\u00edv\u00e1n\u00ed na\u0161ich webov\u00fdch str\u00e1nek. Informace o va\u0161em pou\u017e\u00edv\u00e1n\u00ed t\u011bchto webov\u00fdch str\u00e1nek shrom\u00e1\u017ed\u011bn\u00e9 pomoc\u00ed soubor\u016f cookie jsou obvykle p\u0159en\u00e1\u0161eny na server spole\u010dnosti Google v USA a tam ulo\u017eeny.<\/p>\n\n\n\n<p>Pou\u017e\u00edv\u00e1me funkci User-ID. Pomoc\u00ed User ID m\u016f\u017eeme jedn\u00e9 nebo v\u00edce relac\u00edm (a aktivit\u00e1m v r\u00e1mci t\u011bchto relac\u00ed) p\u0159i\u0159adit jednozna\u010dn\u00e9 trval\u00e9 ID a analyzovat chov\u00e1n\u00ed u\u017eivatel\u016f nap\u0159\u00ed\u010d za\u0159\u00edzen\u00edmi.<\/p>\n\n\n\n<p>Pou\u017e\u00edv\u00e1me Google Signals. T\u00edmto zp\u016fsobem se v Google Analytics shroma\u017e\u010fuj\u00ed dal\u0161\u00ed informace o u\u017eivatel\u00edch, kte\u0159\u00ed aktivovali personalizovan\u00e9 reklamy (z\u00e1jmy a demografick\u00e9 \u00fadaje), a t\u011bmto u\u017eivatel\u016fm mohou b\u00fdt v r\u00e1mci remarketingov\u00fdch kampan\u00ed nap\u0159\u00ed\u010d za\u0159\u00edzen\u00edmi zobrazov\u00e1ny reklamy.<\/p>\n\n\n\n<p>V Google Analytics 4 je anonymizace IP adres aktivov\u00e1na ve v\u00fdchoz\u00edm nastaven\u00ed. D\u00edky anonymizaci IP adresy bude va\u0161e IP adresa zkr\u00e1cena spole\u010dnost\u00ed Google v \u010dlensk\u00fdch st\u00e1tech Evropsk\u00e9 unie nebo v jin\u00fdch smluvn\u00edch st\u00e1tech Dohody o Evropsk\u00e9m hospod\u00e1\u0159sk\u00e9m prostoru. Pouze ve v\u00fdjime\u010dn\u00fdch p\u0159\u00edpadech bude \u00fapln\u00e1 IP adresa p\u0159enesena na server spole\u010dnosti Google v USA a tam zkr\u00e1cena. IP adresa p\u0159enesen\u00e1 z va\u0161eho prohl\u00ed\u017ee\u010de v r\u00e1mci slu\u017eby Google Analytics nebude podle spole\u010dnosti Google spojov\u00e1na s jin\u00fdmi \u00fadaji spole\u010dnosti Google.<\/p>\n\n\n\n<p>B\u011bhem va\u0161\u00ed n\u00e1v\u0161t\u011bvy webov\u00fdch str\u00e1nek je va\u0161e u\u017eivatelsk\u00e9 chov\u00e1n\u00ed zaznamen\u00e1v\u00e1no ve form\u011b \u201eud\u00e1lost\u00ed\u201c. Ud\u00e1losti mohou b\u00fdt:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Zobrazen\u00ed str\u00e1nek<\/li>\n\n\n\n<li>Prvn\u00ed n\u00e1v\u0161t\u011bva webov\u00fdch str\u00e1nek<\/li>\n\n\n\n<li>Zah\u00e1jen\u00ed zased\u00e1n\u00ed<\/li>\n\n\n\n<li>Nav\u0161t\u00edven\u00e9 webov\u00e9 str\u00e1nky<\/li>\n\n\n\n<li>Va\u0161e \u201eklikac\u00ed cesta\u201c, interakce s webovou str\u00e1nkou<\/li>\n\n\n\n<li>Scrolls (v\u017edy, kdy\u017e u\u017eivatel p\u0159ejde na konec str\u00e1nky (90 %))<\/li>\n\n\n\n<li>Kliknut\u00ed na extern\u00ed odkazy<\/li>\n\n\n\n<li>intern\u00ed vyhled\u00e1v\u00e1n\u00ed<\/li>\n\n\n\n<li>Interakce s videi<\/li>\n\n\n\n<li>Stahov\u00e1n\u00ed soubor\u016f<\/li>\n\n\n\n<li>zobrazen\u00e9 \/ kliknut\u00e9 reklamy<\/li>\n\n\n\n<li>nastaven\u00ed jazyka<\/li>\n<\/ul>\n\n\n\n<p>D\u00e1le se zaznamen\u00e1v\u00e1:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Va\u0161e p\u0159ibli\u017en\u00e1 poloha (region)<\/li>\n\n\n\n<li>Datum a \u010das n\u00e1v\u0161t\u011bvy<\/li>\n\n\n\n<li>Va\u0161e IP adresa (ve zkr\u00e1cen\u00e9 podob\u011b)<\/li>\n\n\n\n<li>technick\u00e9 informace o va\u0161em prohl\u00ed\u017ee\u010di a koncov\u00fdch za\u0159\u00edzen\u00edch, kter\u00e1 pou\u017e\u00edv\u00e1te (nap\u0159. nastaven\u00ed jazyka, rozli\u0161en\u00ed obrazovky)<\/li>\n\n\n\n<li>V\u00e1\u0161 poskytovatel internetov\u00fdch slu\u017eeb<\/li>\n\n\n\n<li>Referral URL (prost\u0159ednictv\u00edm kter\u00e9ho webu\/reklamn\u00edho prost\u0159edku jste se dostali na tento web)<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">\u00da\u010dely zpracov\u00e1n\u00ed<\/h2>\n\n\n\n<p>Na z\u00e1klad\u011b pov\u011b\u0159en\u00ed provozovatele t\u00e9to webov\u00e9 str\u00e1nky bude spole\u010dnost Google tyto informace pou\u017e\u00edvat k vyhodnocen\u00ed va\u0161eho pou\u017e\u00edv\u00e1n\u00ed webov\u00e9 str\u00e1nky a k sestavov\u00e1n\u00ed zpr\u00e1v o aktivit\u00e1ch na webov\u00e9 str\u00e1nce. Zpr\u00e1vy poskytovan\u00e9 slu\u017ebou Google Analytics slou\u017e\u00ed k anal\u00fdze v\u00fdkonu na\u0161\u00ed webov\u00e9 str\u00e1nky a \u00fasp\u011bchu na\u0161ich marketingov\u00fdch kampan\u00ed.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">P\u0159\u00edjemce<\/h2>\n\n\n\n<p>P\u0159\u00edjemci \u00fadaj\u016f jsou\/mohou b\u00fdt:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Irsko (jako zpracovatel \u00fadaj\u016f podle \u010dl. 28 GDPR)<\/li>\n\n\n\n<li>Google LLC, 1600 Amphitheatre Parkway Mountain View, CA 94043, USA<\/li>\n\n\n\n<li>Alphabet Inc., 1600 Amphitheatre Parkway Mountain View, CA 94043, USA<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">P\u0159evod do t\u0159et\u00ed zem\u011b<\/h2>\n\n\n\n<p>Pro USA p\u0159ijala Evropsk\u00e1 komise dne 10. \u010dervence 2023 rozhodnut\u00ed o p\u0159im\u011b\u0159enosti. Spole\u010dnost Google LLC je certifikov\u00e1na podle r\u00e1mce EU-USA pro ochranu soukrom\u00ed. Vzhledem k tomu, \u017ee servery Google jsou rozm\u00edst\u011bny po cel\u00e9m sv\u011bt\u011b a nelze zcela vylou\u010dit p\u0159enos do t\u0159et\u00edch zem\u00ed (nap\u0159\u00edklad do Singapuru), uzav\u0159eli jsme s poskytovatelem tak\u00e9 standardn\u00ed smluvn\u00ed dolo\u017eky EU.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Doba uchov\u00e1v\u00e1n\u00ed<\/h2>\n\n\n\n<p>\u00dadaje, kter\u00e9 odes\u00edl\u00e1me a kter\u00e9 jsou spojeny s cookies, se automaticky ma\u017eou po 2 [NEBO: 14 m\u011bs\u00edc\u00edch]. Maxim\u00e1ln\u00ed doba \u017eivotnosti cookies Google Analytics je 2 roky. Maz\u00e1n\u00ed \u00fadaj\u016f, jejich\u017e doba uchov\u00e1v\u00e1n\u00ed uplynula, se prov\u00e1d\u00ed automaticky jednou m\u011bs\u00ed\u010dn\u011b.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Pr\u00e1vn\u00ed z\u00e1klad<\/h2>\n\n\n\n<p>Pr\u00e1vn\u00edm z\u00e1kladem pro toto zpracov\u00e1n\u00ed \u00fadaj\u016f je v\u00e1\u0161 souhlas podle \u010dl. 6 odst. 1 v\u011bty 1 p\u00edsm. a) GDPR a \u00a7 25 odst. 1 v\u011bty 1 TTDSG.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Odvol\u00e1n\u00ed<\/h2>\n\n\n\n<p>Ukl\u00e1d\u00e1n\u00ed soubor\u016f cookie m\u016f\u017eete p\u0159edem zabr\u00e1nit p\u0159\u00edslu\u0161n\u00fdm nastaven\u00edm sv\u00e9ho prohl\u00ed\u017ee\u010de. Pokud nastav\u00edte sv\u016fj prohl\u00ed\u017ee\u010d tak, aby odm\u00edtal v\u0161echny soubory cookie, m\u016f\u017ee doj\u00edt k omezen\u00ed funkc\u00ed na t\u00e9to a jin\u00fdch webov\u00fdch str\u00e1nk\u00e1ch. Krom\u011b toho m\u016f\u017eete zabr\u00e1nit shroma\u017e\u010fov\u00e1n\u00ed \u00fadaj\u016f generovan\u00fdch souborem cookie a souvisej\u00edc\u00edch s va\u0161\u00edm pou\u017e\u00edv\u00e1n\u00edm webov\u00fdch str\u00e1nek (v\u010detn\u011b va\u0161\u00ed IP adresy) spole\u010dnost\u00ed Google a zpracov\u00e1n\u00ed t\u011bchto \u00fadaj\u016f spole\u010dnost\u00ed Google t\u00edm, \u017ee:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>neud\u011bl\u00edte souhlas s um\u00edst\u011bn\u00edm souboru cookie nebo<\/li>\n\n\n\n<li class=\"translation-block\">das Browser-Add-on zur Deaktivierung von Google Analytics <a href=\"https:\/\/tools.google.com\/dlpage\/gaoptout?hl=de\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">HIER<\/a> herunterladen und installieren.<\/li>\n<\/ol>\n\n\n\n<p>Dal\u0161\u00ed informace o podm\u00ednk\u00e1ch pou\u017e\u00edv\u00e1n\u00ed slu\u017eby Google Analytics a ochran\u011b osobn\u00edch \u00fadaj\u016f ve spole\u010dnosti Google naleznete na adrese <a href=\"https:\/\/marketingplatform.google.com\/about\/analytics\/terms\/de\/\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/marketingplatform.google.com\/about\/analytics\/terms\/de\/<\/a> a na adrese <a href=\"https:\/\/policies.google.com\/?hl=de\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/policies.google.com\/?hl=de<\/a>.<\/p>\n\n\n\n<p>Zdroj: <a href=\"https:\/\/www.e-recht24.de\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/www.e-recht24.de<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Impressum Diensteanbieter \/ Seitenbetreiber:Dr. Gernot HalbleibDeutsches Servicezentrum f\u00fcr Kartell-ErstattungChausseestra\u00dfe 10410115 BerlinDeutschland Kontaktm\u00f6glichkeiten:service@deseka.de+49 30 &#8211; 921 000 46USt-ID: DE281156337 Datenschutzerkl\u00e4rung 1. Datenschutz auf einen Blick Allgemeine Hinweise Die folgenden Hinweise geben einen einfachen \u00dcberblick dar\u00fcber, was mit Ihren personenbezogenen Daten passiert, wenn Sie diese Website besuchen. Personenbezogene Daten sind alle Daten, mit denen Sie pers\u00f6nlich identifiziert &hellip; <\/p>","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-3","page","type-page","status-publish","hentry","article_post"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Impressum und Datenschutz - DeSeKa<\/title>\n<meta name=\"robots\" content=\"noindex, nofollow\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Impressum und Datenschutz - DeSeKa\" \/>\n<meta property=\"og:description\" content=\"Impressum Diensteanbieter \/ Seitenbetreiber:Dr. Gernot HalbleibDeutsches Servicezentrum f\u00fcr Kartell-ErstattungChausseestra\u00dfe 10410115 BerlinDeutschland Kontaktm\u00f6glichkeiten:service@deseka.de+49 30 &#8211; 921 000 46USt-ID: DE281156337 Datenschutzerkl\u00e4rung 1. Datenschutz auf einen Blick Allgemeine Hinweise Die folgenden Hinweise geben einen einfachen \u00dcberblick dar\u00fcber, was mit Ihren personenbezogenen Daten passiert, wenn Sie diese Website besuchen. Personenbezogene Daten sind alle Daten, mit denen Sie pers\u00f6nlich identifiziert &hellip;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.deseka.de\/cz\/ip-pr\/\" \/>\n<meta property=\"og:site_name\" content=\"DeSeKa\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-26T16:04:36+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Odhadovan\u00e1 doba \u010dten\u00ed\" \/>\n\t<meta name=\"twitter:data1\" content=\"8 minut\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.deseka.de\/ip-pr\/\",\"url\":\"https:\/\/www.deseka.de\/ip-pr\/\",\"name\":\"Impressum und Datenschutz - DeSeKa\",\"isPartOf\":{\"@id\":\"https:\/\/www.deseka.de\/#website\"},\"datePublished\":\"2024-10-12T09:13:15+00:00\",\"dateModified\":\"2025-05-26T16:04:36+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.deseka.de\/ip-pr\/#breadcrumb\"},\"inLanguage\":\"cs\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.deseka.de\/ip-pr\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.deseka.de\/ip-pr\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.deseka.de\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Impressum und Datenschutz\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.deseka.de\/#website\",\"url\":\"https:\/\/www.deseka.de\/\",\"name\":\"DeSeKa\",\"description\":\"Deutsches Servicezentrum f\u00fcr Kartell-Erstattung\",\"publisher\":{\"@id\":\"https:\/\/www.deseka.de\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.deseka.de\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"cs\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.deseka.de\/#organization\",\"name\":\"DeSeKa\",\"url\":\"https:\/\/www.deseka.de\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"cs\",\"@id\":\"https:\/\/www.deseka.de\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.deseka.de\/wp-content\/uploads\/2025\/07\/deseka_logo_de_clr.webp\",\"contentUrl\":\"https:\/\/www.deseka.de\/wp-content\/uploads\/2025\/07\/deseka_logo_de_clr.webp\",\"width\":423,\"height\":121,\"caption\":\"DeSeKa\"},\"image\":{\"@id\":\"https:\/\/www.deseka.de\/#\/schema\/logo\/image\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Impressum und Datenschutz - DeSeKa","robots":{"index":"noindex","follow":"nofollow"},"og_locale":"cs_CZ","og_type":"article","og_title":"Impressum und Datenschutz - DeSeKa","og_description":"Impressum Diensteanbieter \/ Seitenbetreiber:Dr. Gernot HalbleibDeutsches Servicezentrum f\u00fcr Kartell-ErstattungChausseestra\u00dfe 10410115 BerlinDeutschland Kontaktm\u00f6glichkeiten:service@deseka.de+49 30 &#8211; 921 000 46USt-ID: DE281156337 Datenschutzerkl\u00e4rung 1. Datenschutz auf einen Blick Allgemeine Hinweise Die folgenden Hinweise geben einen einfachen \u00dcberblick dar\u00fcber, was mit Ihren personenbezogenen Daten passiert, wenn Sie diese Website besuchen. 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